Ray tells Jock why he’s carried a copy of ‘Never Wrestle With A Pig’ in his bag for nearly twenty years, and why Bitcoin believers need more empathy.

In this episode

0:00 Opening titles
0:14 Ray’s introduction
1:07 Why the book is so interesting
2:10 How did you come across the book?
4:10 Jock’s introduction
4:46 At the dawn of the internet
5:22 Tech doesn’t replace people skills
5:49 Learning has a half-life
7:07 Keeping mental images in sync
8:13 Changed behaviours
9:32 How would you summarise the book?
10:04 Everyone is in sales
11:24 Selling is about empathy
14:10 Just a step towards a bigger goal
15:24 Bitcoin believers
16:56 What do your customers care about?
18:31 Closing credits

About The Pig Wrestlers

Ray Rafiq is the founder of increasingly larger businesses: Regent Street Cinema, Baker Street Bakery, Wigwamm, GetAgent, Unmortgage.

Jock Busuttil is the founder of Product People Limited, a freelance head of product, author and conference speaker, with over two decades’ experience helping technology companies. (jockbusuttil.com)

Recorded on 8 January 2021
Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)