Ray and Jock discuss the Mom Test, why ‘it’s complicated’, how passion and purpose can elevate a so-so idea to a great one.
Ray and Jock talk about big and little ideas, influence for equity and why good brand names are hard.
Ray shares some big news about the book with Jock. They talk fast food and convenience store infrastructure as a service, and why Sainsbury’s and Deliveroo would be a merger made in heaven.
Ray and Jock talk about David and Goliath stories from boxing, overestimating your competitors, and getting to the truth of why in user research.
Ray and Jock discuss whether it’s right to exploit psychological biases to gain an advantage, and where the line is between aiming big and claiming you’ve already got there.
Ray and Jock discuss Mark McCormack’s paradox of wanting more work, not less, Zoom fatigue, and knowing which tasks to say ‘yes’ to.
Ray and Jock discuss the best approach for pulling back from a bad decision and why sunk cost fallacy makes it so tricky, why the invention of the Post-It note was not serendipity, and how to measure true progress.
Ray and Jock wonder why on earth Salesforce bought Slack, how a cheeky beer saved a legal battle, and why it’s always a bad idea to disrespect your competitors.
Ray and Jock discuss whether it’s better to be good at fixing mistakes or to avoid making them in the first place, how Tesla reduces its cars’ failure rates, and why weighing paper forms is an expensive waste of time.
This week Ray and Jock are talking about toxic lies, taking credit for other people’s ideas and how to give honest feedback.
Ray and Jock reach the iconic chapter of the book and chat about why it’s fruitless to wrestle with pigs, the harsh realisation that sometimes you are in fact the pig, and how that taints your ability to lead.
Ray and Jock discuss what you can and can’t control, which are the right corners to cut when innovating, and how outsiders like SpaceX and Apple look at problems from a fresh perspective.
Ray and Jock discuss how they keep control of their time, why your relationship with a cofounder can be like a marriage, and the secret of what VC investors are really looking for in a startup.
Ray and Jock discuss why Mark McCormack values the people he calls ‘racehorses’, who favour action over deliberation.
This week Ray and Jock discuss the small moments that define how people see us, and talk about autonomy, mastery and purpose.
Ray and Jock reveal where to find the person who will change your life and how lockdown has reminded us of the importance of social contact.
Ray tells Jock why he’s carried a copy of ‘Never Wrestle With A Pig’ in his bag for nearly twenty years, and why Bitcoin believers need more empathy.