This week Ray and Jock discuss the small moments that define how people see us, and talk about autonomy, mastery and purpose.

Other books mentioned

High Output Management – Andrew S Grove –
Leaders Eat Last – Simon Sinek –
Drive – Daniel Pink –

Note that these are Amazon affiliate links, meaning we would earn a small commission on any purchases you make.

In this episode

0:00 Opening titles
0:14 Small defining moments
1:43 Bad habits are hard to unlearn
4:08 Leaders and psychological safety
5:22 Life-changing books Ray wishes he’d read earlier
10:25 How a leader should behave
13:16 Autonomy, mastery and purpose
17:39 Elon Musk is the richest man in the world
19:59 Chasing the vision rather than revenue
22:34 Amazon’s strategy
24:44 The CEO letters
26:51 Robots in warehouses
27:40 Disrupting ERP and supply chain management
29:08 If Coca-Cola distributed water in Malawi
32:07 Amazon shipping versus Apple
33:31 Closing credits

About The Pig Wrestlers

Ray Rafiq is the founder of increasingly larger businesses: Regent Street Cinema, Baker Street Bakery, Wigwamm, GetAgent, Unmortgage.

Jock Busuttil is the founder of Product People Limited, a freelance head of product, author and conference speaker, with over two decades’ experience helping technology companies. (

Recorded on 8 January 2021
Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)