Ray and Jock wonder why on earth Salesforce bought Slack, how a cheeky beer saved a legal battle, and why it’s always a bad idea to disrespect your competitors.
In this episode
0:00 Opening titles
0:14 Co-opt your rivals, don’t crush them
1:03 Brewdog and Aldi
1:50 Fierce sports rivals coming together
2:03 COO: “Doesn’t everyone hate their competition?”
2:51 Competition forces you to raise your game
4:00 Dissing your competitors is not a good look
4:46 Slack’s advert about Microsoft Teams
5:58 What will Salesforce do with Slack?
7:14 Where’s the crossover in customer bases?
8:42 Changing Salesforce’s mindset
9:51 What if Microsoft had left Skype on its own path?
11:09 Create a rising tide
12:55 Even small competitors have something to teach you
13:44 Your competitor might end up buying you
14:01 Back to Slack and Salesforce
15:35 Peak features in Slack
16:11 We live in Slack, not email
17:26 Slack as control for the business
18:44 CRM is a flawed solution
19:32 Closing credits
About The Pig Wrestlers
Ray Rafiq is the founder of increasingly larger businesses: Regent Street Cinema, Baker Street Bakery, Wigwamm, GetAgent, Unmortgage.
Jock Busuttil is the founder of Product People Limited, a freelance head of product, author and conference speaker, with over two decades’ experience helping technology companies. (jockbusuttil.com)
Recorded on 19 February 2021
Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)