Ray and Jock talk about David and Goliath stories from boxing, overestimating your competitors, and getting to the truth of why in user research.

In this episode

0:00 Opening titles
0:29 Wrestling is tiring and funny
3:37 Titanic battles in boxing
5:35 Logan Paul v Floyd Mayweather
8:29 Under- or overestimate your competitors?
12:15 What Ray loves about customer research
13:27 Intelligent transcription services
16:21 What have you learned from your research?
18:26 Why people prefer to talk to humans about mortgages
24:00 Emotional baggage
25:44 Next week’s chapter
26:23 Closing credits

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About The Pig Wrestlers

Ray Rafiq is the founder of increasingly larger businesses: Regent Street Cinema, Baker Street Bakery, Wigwamm, GetAgent, Unmortgage.

Jock Busuttil is the founder of Product People Limited, a freelance head of product, author and conference speaker, with over two decades’ experience helping technology companies. (jockbusuttil.com)

Recorded on 2 July 2021
Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)